Pioneering Digital Inclusion: How GCash’s ImaGnation 2026 Is Unlocking Youth-Led Solutions for Filipino MSMEs
GCash brought together more than 2,385 young innovators from across the Philippines at ImaGnation: GCash Innovation Challenge 2026, challenging students to develop technology-driven solutions to address real challenges faced by micro, small, and medium enterprises (MSMEs). The three-day hackathon and case competition drew 477 registered teams across 10 regions, with more than half of participants coming from outside Metro Manila, including CALABARZON, Central Visayas, Central Luzon, and Northern Mindanao. Anchored on the theme “Negosyo Nation: Powering the Rise of the Filipino Entrepreneur,” the competition challenged students to explore how GCash payments, credit, insurance, merchant solutions, and analytics can work together to address the financial and operational needs of Filipino entrepreneurs. Participants also gained hands-on experience with AI platforms, prompt engineering, and app prototyping through InnovLabs, the innovation platform of GCash. Turning idea...