Next-Gen Entrepreneurship: How GCash for Business and PhilSME Are Helping MSMEs Scale Through Tech
Thousands of micro, small, and medium enterprises (MSMEs) gained further knowledge on how technology and digital platforms can help them grow their businesses sustainably and with ease during the 18th Philippine Business Expo, which was backed by the Philippines SME Business Network (PhilSME) and GCash for Business. The event focused on gathering innovators, entrepreneurs, startups, corporate professionals, business owners, and franchisors, providing them with business solutions and industry insights to help them navigate the increasingly digital economy. "Events like this are important because MSMEs do not grow alone—they grow stronger through collaboration, innovation, and access to the right support systems. Through PHILSME, we hope more entrepreneurs realize that there is a whole community ready to help them succeed in today’s evolving business landscape," PhilSME CEO & Managing Director Trixie Esguerra-Abrenilla said. GCash has been designing tools th...