GCash Sets a New Standard for Financial Literacy with ‘Pera Coach,’ the Country’s First Embedded AI Financial Mentor
Reinforcing its role in advancing financial literacy and inclusion nationwide, finance super app GCash introduces the Philippines’ first artificial intelligence–powered financial coach to be embedded in an e-wallet. Developed with support from Microsoft and powered by enterprise-grade AI, it converses in English, Tagalog, Cebuano, and Hiligaynon to make financial services easier to understand for all Filipinos. Pera Coach responds contextually to user prompts like financial goals, budget considerations, and risk appetite, delivering guidance personalized to each user’s financial journey. Despite improvements in the country’s financial inclusion agenda in recent years, the ability to meaningfully use a broader range of financial services, like insurance and investments, remains limited. Persistent gaps in financial literacy contribute to this low adoption, with many Filipinos lacking access to clear and credible guidance. According to a 2021 survey by the...