From Traditional to Tech-Forward: Palawan Small Businesses Embrace Digital Tools for Scaling
More than a hundred micro-, small, and medium-sized enterprise (MSME) owners and entrepreneurs from across Palawan gathered in Puerto Princesa City to learn how digital technologies can help strengthen and grow their businesses during MSME Day Palawan. Led by PLDT and Smart through PLDT Enterprise and the Group’s #KonektedforLivelihoods advocacy, in collaboration with the Department of Trade and Industry (DTI), the whole-day learning session equipped local entrepreneurs with practical insights on leveraging digital solutions to improve operations, reach more customers, and unlock new business opportunities. Participants attended discussions on financial technology, connectivity solutions, short-form video content creation, and artificial intelligence, all aimed at helping MSMEs adapt to an increasingly digital business landscape. Experts from PLDT Enterprise and partner organizations shared real-world applications and tools that entrepreneurs can readily adopt to enhance productivity, ...