Digitalizing the Festivity: How GCash is Scaling MSMEs at Sinulog 2026
Cebu City once again came alive with color, devotion, and celebration as the Sinulog Festival filled the streets with music, movement, and community spirit in honor of the Santo NiƱo. Joining the festivities, GCash brought a mix of exciting on-ground activities and practical digital solutions, turning Sinulog into a celebration of faith and culture, and progress for local nano, micro, small, and medium enterprises (NMSMEs). GCash Sinulog activities highlighted how faster, cashless payments can help small businesses keep up with the festival rush, serve more customers, and unlock new income opportunities during peak moments of celebration. Festival-goers enjoyed GCash experience hubs across key festival areas, with interactive booths at the grandstand and mobile PisoCarts stationed along parade routes. Through these PisoCarts, essential items were offered for just ₱1 when paid via GCash QR, showcasing how digital payments make transactions quicker, easier, and more convenient amid large...