PLDT Enables Digital Shift for Parañaque MSMEs
For Fel Roslin, co-owner of Felchie’s Ice Cream House in Parañaque, modernizing the business was not just about adopting new tools—it was about choosing the right partner. "I told my wife that we had to partner with a company that is accessible and dependable," Roslin shared. “With technology now supporting marketing, accounting, and operations, it really matters who you work with.” That perspective reflected the spirit of MSME Day in Parañaque City, which gathered local entrepreneurs—from early-stage founders to business owners ready to scale—to help bridge current business challenges with the demands of an increasingly digital marketplace. Led by the PLDT Group’s B2B arm, PLDT Enterprise, MSME Day in Parañaque City featured a learning session on PLDT and Smart’s #BeCyberSmart module to help entrepreneurs strengthen their online safety as they grow their digital presence. Parañaque business owners also took part in discussions covering financial literacy, business messaging ...