OPPO and the UEFA Champions League Final: Driving Football Innovation On and Off the Field

The 2024/25 UEFA Champions League season concluded in spectacular fashion at the Munich Football Arena. Marking its third consecutive year as the Official Smartphone Product Partner, OPPO commemorated the occasion with a variety of football-focused CSR initiatives and cultural experiences, reinforcing its dedication to advancing the sport through innovation and community engagement. By integrating next-gen technology and fostering global fan connections, OPPO continues to inspire footballers and enthusiasts alike to “Make Your Moment,” delivering unforgettable experiences on and off the pitch.

A New Way to Watch: OPPO Technology at the Forefront

At the Champions Village in Munich, OPPO created an immersive space combining football heritage, the vibrant spirit of the city, and the brand’s latest AI-powered camera technology. Fans explored interactive exhibits, including a virtual avatar selfie station featuring Spanish football sensation and OPPO Global Brand Ambassador Lamine Yamal, capturing their own standout moments with OPPO AI. Football legend Marco Materazzi also made a surprise appearance at the OPPO Hospitality Lounge, engaging with fans and showcasing OPPO’s latest innovations.

The event also highlighted OPPO’s advanced imaging solutions. Its new camera zoom technology eliminates the limitations of shooting from afar, letting fans in the highest seats capture match action as if they were pitch-side. Features like AI Unblur and AI Eraser further enhance the fan experience, making it easy to document goals, saves, and electric moments with crystal clarity—turning live football into lasting memories.

Fusing Technology and Culture to Celebrate the Game Globally

Ahead of the final, OPPO hosted charity training sessions in Munich with its Global Brand Ambassador Kaká and Brazilian football legend Cafu, giving young athletes from Brazil a chance to learn from their heroes. Later, the youth took part in a friendly 5v5 match joined by former England international Micah Richards, who helped capture game moments using OPPO’s AI imaging tech.

On match day, OPPO brought together Kaká, UEFA Champions League icon Esteban Cambiasso, and a team of Chinese youth women footballers to play Cuju, an ancient Chinese game seen as a predecessor of modern football. The event celebrated football’s unifying power by bridging cultural traditions with today’s global game.

Through these initiatives, OPPO continues to build a global platform that brings fans and players together. From honoring football legends to supporting youth development, OPPO helps foster skills, elevate talent, and ignite passion for the sport worldwide.

Nurturing Future Football Stars Through Global Community Programs

Beyond its presence at the Champions League Final, OPPO has carried out a wide range of youth-focused football development programs across several countries this season.

In Brazil, OPPO launched a comprehensive youth football initiative in four São Paulo communities. The program involves pitch renovations, equipment donations, professional training sessions, and opportunities for talented youth to enter formal club systems.

In Egypt, OPPO partnered with The Maker Football School to introduce The Maker OPPO Dream League—a nationwide youth tournament designed to scout and develop the country's top young players. Alongside the competition, OPPO also offered high-quality coaching and training support to nurture young talent.

In Mexico, OPPO collaborated with UNESCO and the municipal sports institutes of Puebla and Chihuahua to empower aspiring footballers. Through this partnership, OPPO provides essential gear and state-of-the-art technology to support youth in pursuing professional football careers.

Since joining forces with the UEFA Champions League, OPPO has helped football fans relive and share their favorite moments through cutting-edge devices and smart technology. Inside the stadiums, fans capture the game’s intensity with ease; outside, OPPO supports communities with resources and tools that encourage the sport’s sustainable growth.

Looking ahead, OPPO is committed to leveraging technology to unite football fans globally, unlock new potential in the game, and empower the next generation to truly "Make Your Moment."